Calm Eden

The Daily Shade Habit

7 Reasons Dermatologists Keep Telling Women To Carry Their Own Shade

and how you can get the Haven with Buy 2 Get 1 Free

By Calm Eden
Last Updated October 26, 2026
Cartoon suns in a hard hat and a moustache walking past a cream beach umbrella

Most people don't know the habit that keeps the sun off their face. It isn't a cream. It's shade.

Summary: Up to 80% of visible skin aging is caused by the sun. Shade is the simplest daily habit that keeps the sun off your face. The Haven is a 105 cm umbrella with an SPF 50+ lining that blocks 99.99% of UV, folds to 40 cm, opens with one press and clips to your bag. Here are seven reasons people carry theirs every day.

The Haven Umbrella

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Free shipping on every order, with a free Wellness Journal and Carry Sleeve.

Buy 1$40$80

1 Haven umbrella

Most Popular
Buy 2 Get 1 Free$80$240

3 Haven umbrellas, you pay for 2

Included FreeWellness Journal (digital), 3 Carry Sleeves, UV Charm and Rain Poncho

Add To Cart

  • Free Shipping On Every Order
  • 4-7 Day Delivery Worldwide
  • 30 Day Money Back Guarantee

Up To 80% Of Visible Skin Aging Is Caused By The Sun

Up To

80%

of visible skin aging is caused by the sun, not your age.

Sun, Not Age

The lines, spots and uneven tone most of us put down to birthdays are, in large part, years of sun. Put plainly: up to 80% of visible skin aging is caused by the sun.

You cannot change your age. You can change what happens above your head every day.

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The UV Index Does Not Check The Temperature

A phone weather app showing a UV Index of 11, rated Extreme, under a bright city sun
UV Index 11: Extreme

Open your weather app on a clear day. A UV Index of 11 or higher is rated Extreme on the WHO scale, and the number follows the sun, not the thermometer.

If you only think about protection when it feels hot, you are often late.

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Shade Does Not Wear Off

Close view of the Haven black-lined canopy and ribs
99.99% Of UV Blocked

Sunscreen has to be reapplied, and most of us forget. Shade is still there at three in the afternoon.

The Haven's black SPF 50+ lining blocks 99.99% of UV, so the protection is simply there for as long as you hold it over your head.

The Haven does not replace sunscreen, and it does not treat or prevent any skin condition.

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A 105 cm Canopy Gives Shade For Up To 3

Overhead view of the full open Haven canopy
105 cm Of Shade

Open, the Haven measures 105 cm across. That is wide enough for up to 3 people.

Hold it over a child at the park, a friend on the walk to lunch, or yourself and your bag.

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It Can Be Up To 15°F (8°C) Cooler Underneath

Open black Haven umbrella beside a folded black Haven on a warm cream background
Up To 15°F (8°C) Cooler

The black lining that blocks UV also keeps you cooler underneath. Under the Haven it can be up to 15°F (8°C) cooler than out in the open.

That is the difference between a walk you put up with and a walk you enjoy.

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The Best Habit Is The One You Remember

Folded Haven clipped to the handle of a canvas tote by its carabiner loop
Clips To Your Bag

A habit only sticks when it is easy. The Haven folds to 40 cm, opens with one press and clips to a bag, a belt loop or a hook by its carabiner loop handle.

It is always with you, so reaching for shade takes no planning at all.

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One Umbrella For Sun And Rain, Covered For Life

Water beading on the Haven water-repellent black canopy
Sun Or Rain

The canopy is water-repellent, and the 30 carbon fibre ribs bend with the wind and spring back, so the same umbrella handles a downpour, a gust and a heatwave.

It is designed in Korea, made in Japan and covered by a lifetime warranty, with free shipping on every order and a 30 Day Money Back Guarantee.

Choose Your Set

Reaching #7 Means You Take Shade Seriously

Choose your set and start the habit.

Free Shipping On Every Order

Buy 2 Get 1 Free

Choose your set and it ships free, with a 30 Day Money Back Guarantee.

Free gifts with the Haven: Carry Sleeve with every umbrella, Wellness Journal with every order, UV Charm and Rain Poncho with Buy 2 Get 1 Free

93% Sold

Buy 1$40$80

1 Haven umbrella

Most Popular
Buy 2 Get 1 Free$80$240

3 Haven umbrellas, you pay for 2

Included FreeWellness Journal (digital), 3 Carry Sleeves, UV Charm and Rain Poncho

Add To Cart

  • Free Shipping On Every Order
  • 4-7 Day Delivery Worldwide
  • 30 Day Money Back Guarantee
Black Haven umbrellaCream Haven umbrellaBeige Haven umbrellaBlue Haven umbrellaGray Haven umbrellaGreen Haven umbrella

4.9 stars from 23,720 reviews500,000 customers

Every order includes the Wellness Journal (digital) and a Carry Sleeve. Buy 2 Get 1 Free also includes the UV Charm and the Rain Poncho. The Haven does not replace sunscreen, and it does not treat or prevent any skin condition. Up to 80% of visible skin aging is caused by the sun.